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I'll say it again.
NAMCO needs to continue supporting the game like how Capcom does for SFV.
Fighting games' hype usually decline after a year or so and people get bored- especially the casual crowd.
We, as players, will continue supporting if we can see that the game is continuously growing.
All this is, of course, easier said than done considering external factors which are not in our control.
Seasonal rankings would be brilliant, but I can't see that working for a fighter. Patches are what we need as they don't need a character through the ground. *Cough*ZWEI*cough*You just need something every month or so that makes people come back to try it out.
Releasing frequent "balance" patches stops the game from stagnating, players will come back to try out the changes, they're also very cheap, and you've already got stats to base changes on coming directly from the game itself. If a character becomes under or overpowered, at least it won't matter for very long because another patch will come and fix it (unlike SCV).
New characters are a given, but they're expensive to produce, requiring artists, animators, etc.
There's always something to talk about in the Overwatch community because there's always a patch around the corner. That's all.
Speaking of which, seasonal ranking could also help.
Tthe game tournament support so people see it for its merit as a fighting game, rather than that came with Link and Character Creation. Dragonball Fighterz was able to be the first DBZ fighting game people actually took seriously under that title because of the competitive scene getting the push. How to get Namco to change their view of it though is what I don't know.I hate to sound pessimistic, but I don't think Namco has any plans to support this game in the long term. History indicates that they think of Tekken as their serious fighting game and SoulCalibur as their casual fighting game.
This probably won't be a very popular opinion, but the only way this is going to change is if fans take the game seriously. Until Namco is convinced that a competitive scene for the game exists, I don't think they'll do very much to support it.
(Of course, this is all assuming that SoulCalibur VI is decently balanced and not a broken mess.)
That is absolutely the biggest challenge.How to get Namco to change their view of it though is what I don't know.