Oh it’s just the cloud computing meme again. Gross.
Nobody wants this. People like owning things. There’s a reason the Xbox One was laughed off the stage when it was first introduced as an always online system.
I don't think we will have a choice. When the lag gets sorted, companies like EA and Ubisoft will jump on it in a flash. There's already always on DRM for PC games, this cloud service is inevitable as the software is just being streamed preventing hacking, something publishers really want to eliminate.