JohnMcKee
[14] Master
Nothing exists until it has been announced or leaked, that's a rule. Plainly ignoring a fanbase and teasing works, but not for so long: we've been "teased" with a new project for more than a year, either you tease and drop the bomb when the hype is at its peak, or you don't say anything. PS has been creating highs and lows of hype, which isn't good at all: the more you wait, the more the game has to be perfected. If the game doesn't live up to the hype built, it's severe backlash. SCV hype was well built (around 8 months between the teaser and the announcement), and the game was developped quite fast... But it ended up rushed. T7 was teased before being announced (earlier due to a leak), and now they're taking their time to finish the game on console. Plus, Harada is very active and listening to the Tekken community, with is really a plus.Hmm, you know so much about Project Soul's next project and gaming industry in general, you must be an insider.
With PS, they've been building some kind of hype for more than a year, without anything significant (we had to vote for characters, now there are "fights" between characters... What's the point? Why mix veterans and newcomers?), and especially with a lot of disappointments ("we'll talk about Soulcalibur!" which became "happy birthday!"), thus when they will announce the game, either it has to be quite well advanced in development, or will take enough resources and time to be the best game ever. Also, fans of the game wouldn't give their opinion about SCV development (except on Sieg's and ZWEI's faces), which ended up a major disappointment. If you want your (old) series to keep on thriving, the best way is to announce it as soon as possible, then scan people's opinion and correct mistakes during development. A late announcement with an early release date is far worse than an early announcement and a late release date.
And indeed I know a bit of gaming industry mechanisms because I used to work for a gaming company, so I know how to spot sh*tty PR when I see some.