You seem to forget how they are the ones who made the trailer with the crossdressing custom with lipstick, edline, a short pink skirt, among other things. The fact cross dressing is made available in-game already shows there is no prejudice or lack of enthusiasm over the matter. Project Soul clearly shows no qualms with crossdressing males, even if u find it personally offensive.
If anything, it sounds like you are projecting a personal bias about disliking a social topic, providing a real life analogy of a social group that commonly is held (particularly in the West) that is heavily objective in perspective, following up with a unfounded claim of the providing company of belonging to such a social group ( please clarify your double standard comment so I can make sure I am not making a false observation).
Considering Japan's culture and laws, I will disagree and object to that idea. Project Soul shows evidence (mentioned above) of cooperating with a demographic that falls in line with some of the cultural and social values of the country. In fact, I will argue that they are actually simply being biased toward another demagraphic widely accepted in their culture (sexualization if females, especially young girls) based on the recent, female only DLC released of female attire reflecting the appeal to this demographic and charging it at a higher price per Monte.t pack despite the social pack containing less content then other packs (the character costume pack).
In short, I dont think PS is biased against crossdressing in the game from both sides but is simply biased for the fan service of females. The point? This bias for one demographic to appeal for profits is ignoring a potential demographic that they can exploit for profits. Gender neutral wear and giving more items for males allows us to increase our creative limits and motivates us to purchase related products (DLC). I see no losing end for PS, especially considering they would probably have a large market locally as well as at least a small one overseas. There is no reason my male cant have more female items on him other then a game'd limitations that developers can rectify.
--Forgon
(Please excuse my sloppy grammar. I did it on my phone. Forgive me)