Assuming that they do the second season of SoulCalibur VI like they did the second season of Tekken 7, and announce all six characters from the start, do you think that would help/hurt the sales? Sectus pointed out a while back that the six characters appear to be bundled in sets of two, much like Tekken did it. Anna and Lei came out in September, then Marduk and Armor King came out in December, and finally Julia and Negan came out in February. The likely pairings, in my opinion, would be Aeon and Hwang first, then Rock and Li Long, and finally Yun-seong and Setsuka. Alternatively, if you believe that Yell is Hilde and Star is a guest, it would also fit the pattern precedented by Tekken. Either way, I'd say it's better marketing than keeping it all secret until release.