They do, actually, and with most of the community not being competitive, I dare say the majority cares about these things. Or what? Do you think MKX and Injustice 2 are leading the market out of gameplay alone? If that was the case, they would be average, not the best. Gameplay is not the only thing that makes a game, otherwise we wouldn't need designs for the characters, we would only have genderless humanoid creatures, with different colors at best. A game having good gameplay is like food being edible, its not there because its a feature, its there because if it wasn't, it simply wouldn't exist. Good games offer more than just gameplay.